The Sunk Cost Fallacy

Why it's so hard to walk away even when it's the only rational thing to do

The sunk cost fallacy: When people continue a behavior or endeavor as a result of previously invested resources.

What can you do about it? Learn strategies for combating the sunk cost fallacy plus six other cognitive biases that make us suck at time management. 🙃
Who are we? Doist is the remote-first company behind Todoist and Twist. We operate on the (sadly controversial) belief that you can be ambitious without making yourself (or your team) miserable. We publish comics and other things about work and life. Subscribe to the Ambition & Balance newsletter below for exclusive content in your inbox weekly(ish).

Artwork by Anaïs Pirlot-Mares 🎨 Written by Becky Kane ✏️